Archive for the 'Israel’s Branding and Hasbara' Category

Speaking of Israel’s National “Brand”

August 22nd, 2008

. Commentary; Yep, that’s me, making the point that needs to be made to the Foreign Ministry, and indeed every ministry and functionary of Israeli governance again and again and again until it sinks irrevocably into their consciousness; “But we ARE a Jewish state.” A hat tip goes to Batya Medad for taking this shot. […]

The Why’s of Israel’s PR Failures

August 19th, 2008

. Commentary; Martin Sherman’s comments on the abysmal failure of Israel’s hasbara allude to the fact that a relative handful of wealthy elitists who wield power through the consolidation of much of the nation’s financial resources, as well as through the intelligencia and the judicial system in order to “to shape events here, to mold […]

Gay Bash a Bust, But Watch for Precedent

June 22nd, 2007

Today’s gay march in Jerusalem was, B’H a bust. While litigants from both sides spent most of Wednesday and Thursday wrapped in Supreme Court petition arguments, there were many more police and many more religious counter-demonstrators than there were fruity marchers. And the Big Deal; it came down to a march of a several hundred […]

Israel’s “Re-Branding”: Livni’s Foreign Ministry Re-Branding Israel as Sodom?

November 24th, 2006

Bikini Branding and the Holy Land, by Yishai Fleisher (Israel National News) For context, click here. Excerpts; In a bid to “re-brand” Israel’s unpopular world image, Tzippy Livni and the gang at the Foreign Ministry are about to embark on a massive PR campaign. Livni plans to paint Israel as a sexy, modern country with […]

Foreign Ministry Efforts to Reinvent Israel as Liberal/Gay-Friendly…

November 4th, 2006

Column One: Truth in Advertising, by Caroline Glick (Jerusalem Post) “One of the primary target audiences that the Foreign Ministry is trying to attract is the homosexual community. Ministry officials view gay culture as the entryway to the liberal culture because, as he put it, gay culture is the culture that creates ‘a buzz.’” “The […]